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Hobartcorp.com Redesigned Site Brings Together Hobart, Traulsen and Baxter Brands

IMMEDIATE RELEASE

Hobart announced today the redesign of their web site hobartcorp.hsrclients.com. The new site integrates the Hobart, Traulsen refrigeration and Baxter Bakery brands into one seamless front-end user experience from site to site. The interface uses a tab mechanism that highlights all three brands in a cohesive style so Hobart can showcase their full line of commercial food equipment and unique nationwide network of Hobart Service.

“The new Hobart site brings Hobart, Traulsen and Baxter together in to one online environment,” said Tom Szafranski, president of ITW Food Equipment Group-Commercial. “The updated site provides a seamless connection between the three brands while giving each brand the opportunity to showcase their unique offerings and speak to their audiences and their specific needs.”

Hobartcorp.com advances each brand’s products to the forefront of the site, adding capabilities such as video-based case studies and technology animations to bring customers and products to life. The site better supports Hobart’s customers, providing an easily navigable “About You” destination that signals their support for consultants, foodservice kitchens and a virtual tour of grocery stores.

Additionally, Hobart’s continuing commitment to sustainable design and providing energy and water savings is showcased in the main navigation menu, allowing users to easily browse the energy saving equipment of each of these brands.

About Hobart
Hobart is the world leader in commercial food equipment and service for the foodservice and food retail industries. Hobart, an ENERGY STAR® Partner of the Year, manufactures products for warewashing and waste handling; food preparation; Baxter bakery; cooking; weighing, wrapping and labeling systems; and Traulsen refrigeration. Hobart equipment is supported by a national network of nearly 1,700 factory-trained service technicians and 200 locations across the United States. To learn more about Hobart, visit www.hobartcorp.com .

About Traulsen
Traulsen, an ENERGY STAR Partner of the Year, has been providing premium refrigeration to the worldwide food equipment market since 1938. Traulsen’s broad refrigeration product offering includes reach-ins, roll-ins, undercounters, blast chillers, prep tables and merchandisers. To learn more about Traulsen, visit www.traulsen.com.

About Baxter
Since 1958, Baxter has been a leader in designing and manufacturing quality foodservice and bakery equipment worldwide. Baxter products include rotating rack ovens, revolving tray ovens, deck ovens, mini rotating rack ovens, hybrid convection ovens, proofers, proofer/retarders, ingredient bins and other baking accessories. Baxter’s offering is further enhanced by being part of Hobart. All Baxter equipment is supported by Hobart’s national sales, service and dealer network. To learn more about Baxter, visit www.baxterbakery.com.